In the quest to liberate the world from the shackles of smoking, it’s evident that a one-size-fits-all approach falls short. This realization must extend to the very institution that aims to lead the charge – the World Health Organisation (WHO).
Two decades ago, the WHO unveiled the Framework Convention on Tobacco Control, envisioning a universal solution to combat smoking’s scourge. Yet, today, over a billion people still smoke worldwide, and the WHO’s stringent stance on alternative opt...