Kargil, October 26, 2024: Executive Councilor (PDD/Education/Higher Education/Industries & Commerce) LAHDC, Kargil, Zakir Hussain today attended the concluding day of the three-day training program on “Effective Food Advertising and Preservation Techniques for Entrepreneurs” at Conference Hall Baroo, Kargil.

The program was organized by the Department of Industries & Commerce, UT Ladakh, in collaboration with Quality Council of India (QCI) to enhance local entrepreneurship skills.

The others who attended the training program include General Manager, DIC Kargil, Rehmatullah Bhat; Functional Manager, Mudasir Rahowf Wani; a team from QCI. 

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While speaking on the occasion, EC Zakir Hussain highlighted the critical role of effective advertising and modern preservation methods in the food industry. He stressed on the significance of packaging and labelling in today’s competitive market. He expressed optimism that the program would be highly benefit the participants

The EC urged participants to make full use of the knowledge gained and apply it to achieve the best results. The program witnessed active participation from entrepreneurs, Self-Help Group (SHG) members and students from GDC Drass.

The experts from QCI provided in-depth insights on introduction and importance of food packaging, labelling and branding, principles of food preservation, types of food preservation methods etc.

The experts addressed participants’ queries and concerns, offering practical guidance on implementing best practices in advertising and preservation.

In the end, the participants expressed their appreciation for the comprehensive and detailed nature of the sessions and also expressed their enthusiasm to apply the learned techniques in their respective businesses for better results.