Over 30 travel trade association members, hoteliers, and tourism officials from Ladakh take part in the event

Mumbai, Feb. 10: As part of its tourism promotional campaign, the Tourism Department Ladakh participated in the 3-day Outbound Travel Mart [OTM], which began at the Jio Convention Center, Bandra Kurla Complex here on Thursday.

Over 30 travel trade association members, hoteliers, and tourism officials from the twin districts of Leh and Kargil are participating in the event to showcase Ladakh as a different and challenging tourist destination.

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Deputy Minister of Marketing, Ministry of Tourism & Creative Economy, Indonesia, Ni Made Ayu Marthini and many other dignitaries visited the Ladakh Pavilion.

The Tourism Department, UT of Ladakh has facilitated the participation of co-exhibitors from the UT to showcase Ladakh’s unique position as a different tourist destination, which catches the imagination of varied travellers, explorers, adventure lovers, nature lovers and above all Ladakh’s rich cultural and heritage assets. The OTM provides a vibrant and global platform to conduct B2B and B2C meetings and to establish business networks with the travel & trade fraternity and visitors from India and abroad.

The Commissioner/Secretary, Tourism Department, UT of Ladakh Kacho Mehboob Ali Khan and Director, Tourism Department, Kunzes Angmo; other members of the official delegation and co-exhibitors interacted with the representative of the tourism boards from different States & UTs, media and leading stakeholders from across the globe.

The Ladakh Pavilion on the first and second day received overwhelming response from the visitors who enquired about different tourism products and showed keen interest to visit Ladakh in the near future.

Meanwhile, the Tourism Department also disseminated information about various destinations within Ladakh, Ladakh’s rich culture, landscape, cuisine and other aspects. Promotional films on various themes were also screened at the Ladakh pavilion. Ladakh being a new and upcoming major tourist destination has attracted the imagination and interest of travellers from within the country as well from abroad.