KARGIL, NOVEMBER 02, 2021: All Ladakh Tour Operators Association (ALTOA) in a meeting with members of ALHGHA expressed anguish and disagreement over the recently launched logo to represent Ladakh Tourism, maintained a press release issued by the organisation.

The meering held today where members of both ALTOA and ALHGHA expressed anguish at the logo chosen to represent Ladakh Tourism.

The press release maintained that during the stakeholder consultation meeting the Administration had involved members of both the above mentioned associations to shortlist logos from a submission of 100+ entries. However, most of the entries were
submitted by non-professionals.

“Since none of the logos were up to the mark, the executive members decided to vote on the basis of the potential of various designers, and communicated with the department that the shortlisted designers should then work further to develop a better logo.

“We specifically asked the department to include expert level graphic artists and designers to assess the submissions based on creative and technical aspects. Our request was not heeded and the final logo was released without any further consultation with stakeholders.

“We would like to strongly appeal that the chosen logo be reconsidered, and that proposals be taken out to choose a professional branding agency, to ensure that a complete branding exercise be undertaken to represent Ladakh Tourism, the biggest industry for Ladakh and its people.

“We further request that the local stakeholders be kept involved in the exercise, so as to ensure an inclusive representation of the region.